El 28 de junio se llevó a cabo en la sede de Parque Patricios del Gobierno porteño la segunda edición de la Conferencia Trade & Investment, organizada por la Cámara de Comercio de los Estados Unidos en la Argentina (Amcham), e investBA, la Agencia de Promoción de Inversiones y Comercio Exterior del Gobierno de la Ciudad de Buenos Aires.
Durante la jornada, especialistas y referentes disertaron sobre oportunidades de negocios, y claves para ingresar y mantenerse en los Estados Unidos, segundo mercado importador a nivel global. Pablo Fera, director de Invest BA, analizó el paso a paso para planificar la internacionalización de las empreas, mientras que Lautaro Ramirez, consultor en Comercio Internacional, brindó algunas pautas sobre negociación y cultura exportadora.
A su turno, Juan Pablo Di Pietro y Paul Hawlin, de la Cámara de Comercio Argentina Texas describieron las oportunidades de inversión y negocios que ofrece ese estado, especialmente para pymes vinculadas al sector energético (Oil&Gas y energías renovables), software y tecnología, e instrumental médico, entre otros sectores.
También se presentaron casos de éxito de Pymes que ya están exportando a los Estados Unidos, como Maki Warmi, un emprendimiento de comercialización de alfombras y textiles tejidos por emprendedoras del Noroeste Argentino; la fintech Veritran; el estudio de diseño Beeyond; la librería Quade Books, que desembarcó desde la ciudad de Córdoba en el Aventura Mall de Miami.
La apertura estuvo a cargo de Alejandro Díaz (AmCham Argentina) y Roberto García Moritán (Ministro de Desarrollo Económico de la Ciudad Autónoma de Buenos Aires). Y el evento culminó con una entrevista a Pablo Lavigne, Secretario de Comercio del Ministro de Economía de la Nación.
Escuchá la columna de Gabriela Ensinck
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